"The back-end of the site is very easy for us to manage internally. Our consumers like it because it is nice and easy to find your way around. It’s working really well for us." Tom Grooten
Brand and Marketing Manager
The ‘pie-fect’ snack needs a ‘pie-fect’ website – and that is what The Cohorts delivered for Dad’s Pies.
The Dad’s Pies story began in 1981 in a pint-sized shop at Red Beach, where Dad’s offered classic pies to hungry beachgoers. Today Dad’s takes the New Zealand pie tradition to the world, offering both the traditional mince, mince and cheese, and steak pies as well as more contemporary flavours such Thai chicken, creamy smoked hoki, and Mexitarian. Dad’s is also flying high as the pie of choice for several international airlines.
The globalisation of Dad’s Pies meant the company needed a consumer-focused website where people around the world who love Dad’s pies could learn more about the brand. That’s where The Cohorts enter the story.
“The Cohorts were recommended to us by our brand agency and we found them really good to work with,” says Dad’s brand and marketing manager, Tom Grooten. “The back-end of the site is very easy for us to manage internally. Our consumers like it because it is nice and easy to find your way around. It’s working really well for us.”
An easy-to-navigate site is essential when you want to mull over what flavour pie you might buy for lunch. For Tom, Dad’s Angus Steak & Cheese is always his first choice, but the best-selling butter chicken is running a close second.
Check out the Dad’s story – and range of pies – Don’t do it when you are hungry.