Pitango

Pitango
Pitango
Pitango
Pitango
Pitango
Pitango
  • Content Management
  • Development and Integration
  • Digital Marketing
"I would recommend The Cohorts to anyone who wants to create an engaging yet functional and easy-to-use brand website." Sharon Addington
Marketing Manager, Pitango

Pitango creates ‘real food that tastes great and is good for you.’ Over the last fifteen years, the quality of their premium soups and risottos has seen Pitango grow from a home kitchen operation, with sales out of the back of a van, to a recognised Australasian brand. A redevelopment of the Pitango website was delivered to coincide with the launch of new product packaging and product lines.

Website redevelopment was a collaboration between Pitango, their design agency phd3, and The Cohorts. phd3 guided the design and creative for the website. The Cohorts were charged with delivering digital strategy and a responsive build. The Cohorts were also responsible for the installation and configuration of a content management system (CMS), search engine optimisation (SEO) and metadata, and content loading for the website for both New Zealand and Australian markets.

Sharon Addington, Pitango marketing manager, was impressed by The Cohorts’ delivery of the digital strategy and management of the site build.

“It was a pleasure to deal with Reuben and Steve and the team at The Cohorts. Their technical expertise is very strong, their communication good, they worked seamlessly with our design agency, budgets were clear and stuck to, and most importantly we love the final result.”

"From our kitchen to yours" was the guiding idea developed by phd3 for the Pitango site, and it was faithfully translated into the digital environment, designer Karl O’Connell says.

“We regularly lean on Reuben and the team at The Cohorts to create great digital experiences for consumers from the brand work and concepts we create. They are wonderful to collaborate with and have a great understanding of how digital strategy and execution can deliver commercial outcomes for clients.

“We knew Pitango was in safe hands.”

The website brings the Pitango brand to life, combining a showcase for their products with profiles of the suppliers of the fresh produce that is at the heart of their recipes. Consumers are able to put a face to the farmers and growers across New Zealand who produce high quality vegetables and meat using environmentally-friendly methods.

The site adapts to the geography from which it is accessed, delivering New Zealand content to Pitango’s home base, and Australian content to its growing customer base across the Tasman.

Sharon said the feedback from customers about the site has been very positive.

“It’s a real brand asset for Pitango.”