Telecom (now Spark) is New Zealand's largest telco by both assets, customers and value. The Cohorts were engaged by Switch to deliver a series of interactive Flash invitations that were sent to Telecom’s corporate clients inviting them to premium sports events. These interactive multimedia communications were designed to engage and entice the recipient to accept the free invitation and attend the events.
The email invitation included an RSVP form that was pre-populated with client data. This gave clients the opportunity to update their data as they returned their RSVP, an easy and efficient way for client and Telecom to ensure their database was up-to-date.