"The advice of The Cohorts team on how to keep the Waimahia Inlet website simple, without losing the premium feel, was invaluable. They advised us on order of content, readability, functionality, and a host of small details to enhance the user experience. The end result was way beyond the expectations of our client, and put them up there against tough competition on every touch-point. We’ve now worked with The Cohorts on several other projects. What we like about working with them is that they are very good at giving advice that is really relevant to our clients. They take a pragmatic approach to digital design for business, and they understand how to manage digital brands. Not only do they add a layer of digital sophistication to our projects, they‘re just easy and professional to work with." John Shepherd
Brand agency Unsworth Shepherd came to The Cohorts to create a website to promote the Waimahia Inlet housing development.
Waimahia Inlet has been created by leading housing organisations with the support of some of New Zealand’s most experienced urban planners, architects and building companies. The website needed to position Waimahia Inlet as a brand in a competitive market, and attract a targeted audience of potential home buyers.
Our advice; keep it simple. Make it as easy as possible for potential homebuyers to get a quick sense of the type of community that was being developed, the location, and the range of homes that would be available.
The Waimahia Inlet website works as an online brochure. Just four main navigation points have to be accessed to answer all the questions that a potential home buyer might ask: the location, choice, community and ‘peace of mind’ information about the development partners.
Unsworth Shepherd had created a rich visual concept for the site, anchored by high quality photography and graphics. This allowed visitors to the site to access ‘at a glance’ much of the key information they would want.