Leading the way across New Zealand

Chances are you have Approach Signs to thank for keeping you safe and heading in the right direction on the road today. Approach Signs provide road signs, custom signs and temporary signage right throughout New Zealand.

While the business was originally formed in 1997, the company was acquired by Higgins in 2001, before moving to upgraded factory facilities in 2008. As their business evolved, they needed a brand fresh to match, while also adding a digital product directory to their site.


In collaboration with our cohorts at Unsworth Shepherd, The Cohorts delivered a complete brand refresh and comprehensive digital directory of signage and related products, with browse and search, and cart to quote function. This improved functionality and transparency of information has helped streamline customer requests and tender responses.

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