Securing their digital territory
The Dad’s Pies story began in 1981 in a pint-sized shop at Red Beach, where Dad’s offered classic pies to hungry beachgoers. Today Dad’s takes the New Zealand pie tradition to the world.
The globalisation of Dad’s Pies meant the company needed a consumer-focused website where people around the world who love Dad’s pies could learn more about the brand. That’s where The Cohorts enter the story.
We worked with Tom and the team at Dads Pie's to deliver a website that reflected the fun and friendly Dad character and brand story. Custom illustrations and simple animations throughout the site bring the brand’s personality to life, while also helping to guide navigation. For the Dad’s Pies team, the back-end of the site is easy to manage internally.
More of our work...