It’s important to the association to remain relevant to new generations of dental professionals. They needed to bring fresh energy into their visual and verbal communications to ensure they continued to reach and resonate with their members.

We teamed up with our Cohorts at Unsworth Shepherd to craft compelling brand and communications design across publications, advertising collateral and creative campaigns. Slick design and more impactful messaging aimed to create greater engagement.

This refreshed identity was also taken across to NZDA’s online platform, a technically challenging project with requirements for multi-channel dashboards, e-commerce ordering, and integration with internal systems and service APIs.

To help dentists around the country manage and maintain government compliance within their practices, we also helped NZDA design and develop their digital product, Checkup.