The Great Olympic
Ice Block

Working with our friends at Marvel Experiences, we delivered the digital components to support the activation campaign for the New Zealand Olympic Committee.

With covid running wild through New Zealand our challenge was to raise awareness of the upcoming Winter Olympics in the middle of our summer. Marvel Experiences created a 2m x 2m x 2m ‘ice block’ which was built by 32 individual blocks. Within each was a prize and the challenge for the public was to guess the time a specific block of ice would melt.

The closest time to the ‘melting’ moment would win that prize.

We needed an application that captured the entries. With 4 sides to the ice block and several replicated products on differing sides and a total of 28 prizes, data capture with time recording to the second was paramount. A mobile and ipad based application was built within a week and captured 584 individual onsite entries over the two days of the activation.

Working with the Cohorts team is always an easy and seamless process. We continue to use them for different projects and this one in particular, was turned around in a very short time frame and under budget. I always find the Cohorts proactive and incredibly responsive.
Mike Watkins
General Manager - Marvel Experiences