---
title: Baldwins
date: 2020-07-28T15:58:00+12:00
author: thecohorts_admin
canonical_url: "https://thecohorts.com/work/baldwins"
section: Work
---
Established in 1896, Baldwins was one of Australasia’s leading intellectual property law firms, serving clients in New Zealand, Australia and throughout the world.

They wanted to bring their old text-heavy website into the 21st Century, while bringing staff to the forefront and making it easier for clients to find specific expertise via search.

*Recently acquired by [AJ Park](https://www.ajpark.com/).*

 

 

   

 

 

Website & Staff Directory

 

 

 

 We designed and delivered a future-proofed corporate website, ensuring it supported their marketing initiatives, while also providing a great CMS experience for the Baldwins team. Visitors can easily search using filters based on position, location, services or industry expertise. Baldwins provide high-value content to their audience through their blog, which they can update via an easy-to-manage CMS.

 

 

 

 

 

 

 

 

 

Multi-lingual content

 

 

 

 

 

> We wanted a people-centric, client-focussed site and that’s exactly what we got. The website better reflects the quality of our people and brings us closer to our clients and prospective clients.

**Emma Senior**  
 Marketing and Communications Executive

 

 

 

 

 

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